FILL in the blank abcdefghijklmnopqrstouvxyz
Difference Between SEO and Google Ads
| SEO | Google Ads |
|---|---|
| Organic (free) traffic | Paid traffic |
| Takes time to rank | Instant visibility |
| Long-term results | Results stop when budget ends |
| Improves website naturally | You pay per click/impression |
| Uses content, backlinks, optimization | Uses ad campaigns & bidding |
| Better for long-term growth | Better for quick leads/sales |
Example
- SEO = Writing good blogs + optimizing website so Google ranks it naturally.
- Google Ads = Paying Google to show your website at the top instantly.
Types of Keywords
By Search Intent
- Informational Keywords
Users want information.
Example: “How SEO works” - Navigational Keywords
Users search a specific website/brand.
Example: “YouTube login” - Transactional Keywords
Users want to buy/action.
Example: “Buy gaming keyboard” - Commercial Keywords
Users compare before buying.
Example: “Best phones under 20000”
By Length
- Short-tail Keywords
1–2 words
Example: “Shoes” - Long-tail Keywords
3+ words, more specific
Example: “Best white shoes for running”
Types of Links
1. Internal Links
Links between pages of the same website.
2. External Links
Links from your website to another website.
3. Backlinks
Another website links to your website.
4. Dofollow Links
Pass SEO value/link authority.
5. Nofollow Links
Do not pass SEO authority fully.
How Google Works
Google mainly works in 3 steps:
1. Crawling
Google bots visit websites and discover pages.
2. Indexing
Google stores and organizes page information in its database.
3. Ranking
Google shows the best pages based on:
- Relevance
- Content quality
- Website speed
- Mobile friendliness
- Backlinks
- User experience
- Trustworthiness
Factors That Make a Website Trustworthy
Important Trust Factors
- HTTPS security (SSL certificate)
- Fast loading speed
- Mobile-friendly design
- Original, high-quality content
- Clear contact information
- About Us page
- Positive reviews/testimonials
- Good user experience
- No spammy ads
- Quality backlinks from trusted websites
- Regular updates
- Proper grammar & professional design
Google Also Checks
- Expertise
- Experience
- Authority
- Trust (E-E-A-T concept)
Good trust signals help websites rank higher in SEO.